A boutique online store
Product pages, cart, checkout and shipping, designed to feel like walking into your shop, so out-of-town visitors can keep buying after they leave.
Web design for the North Shore.
I’m Emmett Green, a web designer based in Chattanooga. I build custom sites for small businesses starting at $199 and online stores from $1,200, and I care a lot about how they look, which matters on a street full of good design.
Get a quoteA neighborhood where the storefront is the brand
The North Shore is the part of Chattanooga across the river from downtown, centered on Frazier Avenue, with River Street and North Market Street close by. It’s known for independent boutiques, cafes and galleries, plus Coolidge Park and its carousel right at the end of the street.
It’s also walkable again. The Walnut Street Bridge reopened in October 2026 after an 18-month overhaul, so people can walk over from downtown. Visitors finding a shop on foot usually check it on their phone right there on the sidewalk.
For a boutique or studio, that means your site has to look as good as your window. I build sites that carry your style, show your products well, and let people buy online when they get home.
- Where it isA neighborhood inside the City of Chattanooga, on the north bank of the Tennessee River.
- Main streetsFrazier Avenue, River Street and North Market Street, with Chalk Alley running down to Coolidge Park.
- Local landmarksCoolidge Park, Renaissance Park, the Walnut Street Bridge, Stringers Ridge and the Chattanooga Theatre Centre.
- What it is known forIndependent boutiques, cafes and galleries, and a busy walking crowd from downtown.
Sources: Livability, News Channel 9, Visit Chattanooga. Checked October 2026.
What I would build for a North Shore business
Style matters here more than most places. These are the builds that fit.
A gallery or studio site
Big, sharp images of your work, artist or maker bios, and inquiry or commission forms that go straight to you.
A cafe or restaurant page
Menu, hours, location and photos that load fast for someone standing on Frazier deciding where to eat.
- Boutiques
- Cafes and restaurants
- Galleries and artists
- Salons and studios
- Clothing brands
- Fitness and yoga
Prices, posted
The same prices for every town I work in. See how they compare with Tennessee firms on the Chattanooga page.
- Starter: up to 3 pagesfrom $199
- Growth: up to 5 pages with bookingfrom $699
- Online storefrom $1,200
- Care plan: hosting and small edits$20 / month
Live at aidensdetails.com
Recent work: Aiden’s Details
Aiden’s Details is a detailing business, not a boutique, but it shows how I work: a dark, polished design that fits his brand, real photos of his work, and packages and prices laid out clearly.
See all my workNorth Shore questions
More answers are on the main FAQ.
Yes. Online stores start at $1,200 and include product pages, a cart, checkout, shipping and order emails. You can add and edit products yourself after launch.
That’s the part I care about most. I start from your shop, your photos and your brand, and you see and approve the homepage design before I build the rest.
With me, a Starter site with up to 3 pages starts at $199, a Growth site with booking starts at $699, and an online store starts at $1,200. Hosting and small edits are $20 a month.
Nearby, I also build sites in Red Bank, Signal Mountain, Hixson and downtown Chattanooga.
North Shore, let’s make it look right.
Tell me about your business. I usually reply within a day with an exact quote.
Or call or text (423) 521-2604.